creativity — Brand strategy blog — Let's talk branding

Hi.

I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.

All tagged creativity

Cole Schafer - Selling your goods with pretty words.

Feb 3

Feb 3 Cole Schafer - Selling your goods with pretty words.

Stef Hamerlinck

In this episode, I talk with Cole Schafer. He runs a one-person creative copywriting shop called Honey Copy that works with brands of all shapes and sizes on selling their goods with pretty words.

Dec 23
Dec 23 Katie Streten - Brand experiences

Stef Hamerlinck

In this episode, I talk with Katie Streten, head of strategy at Imagination, a global experience company. We talk about creating branded experiences that have an emotional impact. Enjoy the ride!

Dec 16

Dec 16 Mistakes in brand strategy

Stef Hamerlinck

In this solo episode, I walk you through some of the biggest mistakes I've made or see other people make in brand strategy. How can we spot them, avoid them and create a better, more actionable brand strategy? Have fun!

Dec 9

Dec 9 Julius Støback - Understanding distinctive brand assets

Stef Hamerlinck

In this episode, I talk with Julius Støback, brand strategist and specialized in distinctive brand assets. We take a deep dive into the world of brand assets, how to asses them & how to develop them.

Els Raemdonck - Lessons from advertising.

Dec 2

Dec 2 Els Raemdonck - Lessons from advertising.

Stef Hamerlinck

In this episode, I talk with Els Raemdonck. Besides being my aunt, Els is a bit of an Ad rockstar, having worked with a lot great people in advertising, she has won numerous awards and really understands brand strategy and advertising on a deeper level. We take a deep dive into researching and building brands in the long term.

Nov 25

Nov 25 How to learn brand strategy

Stef Hamerlinck

In this solo episode, I take you through the 4 levels of learning brand strategy and some of my thoughts on how to learn brand strategy gradually over the years.

Nov 18

Nov 18 Tom Hamling

Stef Hamerlinck

In this episode, I talk with Tom Hamling, Group Creative Director at GSD&M. Tom runs brands like Popeyes, Dodge, Jeep, Chrysler, ... We talk about how to create 'entertaining' ideas and advertising that have a huge impact. We take a deep dive into the Popeye 'Chicken wars'.

Stef Hamerlinck - Unlocking strategy

Nov 11

Nov 11 Stef Hamerlinck - Unlocking strategy

Stef Hamerlinck

In this solo episode, I talk about the different levels of strategy, how we can unlock new levels, how I'm dealing with conflicting perspectives on strategy and marketing and a lot more.

Nov 4

Nov 4 JP Hanson - From business to brand strategy

Stef Hamerlinck

In this episode, I talk with JP Hanson, CEO of international consultancy Rouser. JP has a deep, critical understanding of strategy. We talk about the hierarchy in strategy, the difference between positioning and distinctiveness, business strategy and much more.

Michael Brenner - content marketing

Oct 28

Oct 28 Michael Brenner - content marketing

Stef Hamerlinck

In this episode, I talk with Michael Brenner, a content marketing specialist. We talk about the importance of content marketing, how to actually know what to create content about and how to balance it with paid advertising.