Cole Schafer - Selling your goods with pretty words.

Words that read like poetry and sell like Ogilvy.

In this episode, I talk with Cole Schafer. He runs a one-person creative copywriting shop called Honey Copy that works with brands of all shapes and sizes on selling their goods with pretty words.

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SHOW NOTES

We talk about:

• Cole's copywriting shop: Honey Copy

• Ernest Hemingway as an inspiration

• Ogilvy ad with oysters

• Volkswagen ad

• How to write solid headlines

• How important copy is for brands

• How to find the right tone of voice

Thank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.

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This episode is supported by HolaBrief

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