Tom Hamling
If you can reach your aunt Lydia, you know you did a good job.
In this episode, I talk with Tom Hamling, SVP Group Creative Director at GSD&M. Tom runs brands like Popeyes, Dodge, Jeep, Chrysler, ... We talk about how to create 'entertaining' ideas and advertising that have a huge impact. We take a deep dive into the Popeye 'Chicken wars'.
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SHOW NOTES
We talk about
Tom's agency: GSD&M
Experential advertising
How to inspire fun ideas
Brands should entertain
First & only advertising
How to keep your client on board
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