Julius Støback - Understanding distinctive brand assets

Every change you make will slightly decrease the fame of your brand asset.

In this episode, I talk with Julius Støback, brand strategist and specialized in distinctive brand assets. We take a deep dive into the world of brand assets, how to asses them & how to develop them.

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SHOW NOTES

We talk about:

• Jenni Romaniuk's book: Building distinctive brand assets

• Julius his work for Norwegian airlines: article the Drum

• Julius his website

• How to research brand assets

• Doing online surveys to measure 'fame' of a brand asset

• Sonic branding as an important upcoming asset

• The danger of changing a logo

Thank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.

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This episode is supported by HolaBrief

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