Experiences are about emotional impact.
In this episode, I talk with Katie Streten, head of strategy at Imagination, a global experience company. We talk about creating branded experiences that have an emotional impact. Enjoy the ride!
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SHOW NOTES
We talk about:
Imagination, the agency where Katie works
Experiential vs Experience
Messaging and experience
How to collaborate with different creatives
Researching and gaining insights
Building experiences for car shows
Future of retail: Everlane
The roller coaster eperience by Google at CES
Measuring the impact of an experience
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This episode is supported by HolaBrief
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