Els Raemdonck - Lessons from advertising.

People really don’t care about your brand as much as you’d like.

In this episode, I talk with Els Raemdonck. Besides being my aunt, Els is a bit of an Ad rockstar, having worked with a lot great people in advertising, she has won numerous awards and really understands brand strategy and advertising on a deeper level. We take a deep dive into researching and building brands in the long term.

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SHOW NOTES

We talk about:

• Dave Trott on Predatory thinking

• Book: Al Ries & Jack Trout: Positioning, a battle for the mind

• Book: Brainsurfing

• Using projective techniques to interview customers

• Happiness, the agency where Els is strategy director.

Thank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.

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This episode is supported by HolaBrief

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