Sep 4

Sep 4 The brand audit

Stef Hamerlinck

opinion, podcast

A brand audit can be a very powerful tool in your brand strategy toolkit. The goal is to assess the brand both internally and externally before making any other moves.

Jul 19
Jul 19 Brand strategy & packaging design on BRANDERMAN

Stef Hamerlinck

podcast

Mar 15

Mar 15 The ugly truth(s) about branding.

Stef Hamerlinck

podcast

In this episode, I talk with Austin Franke, brand strategist and founder of consultancy firm Woopunch. Austin has quite an unconventional approach to branding, using knowledge from behavioral science and other evidence-based fields. We talk about some ugly truths in branding and how we can move beyond the typical branding cliché's.

Jan 12

Jan 12 What is a brand really? A new definition.

Stef Hamerlinck

definition, opinion

There are so many definitions out there that things can get really confusing. In this article, I give an oversight of the different perspectives on what a brand is. Definitions by Marty Neumeier, Les Binet, Paul Lewis, and a lot more. Finally, I give my own definition of what a brand is that encompasses all of the important aspects of a brand.

Nov 9

Nov 9 Julian Cole - Becoming a big-strategist.

Stef Hamerlinck

podcast

In this 100th episode, I talk with Julian Cole, a strategy consultant for huge brands such as Uber, Facebook, Disney, and Bacardi. We talk about the power of comms planning, advertising, and branding and how to become a 'big-t strategist.

Nov 1

Nov 1 Remote brand strategy work for dummies.

Stef Hamerlinck

podcast, opinion

Remote brand strategy work, it’s a tricky field yet full of opportunity. In this article, I take you through some of the best tools like Notion, Miro, Mural, and how to do digital workshops and presentations the right way.

Oct 26

Oct 26 Paul Bailey - Branded moments.

Stef Hamerlinck

podcast

In this episode, I talk with Paul Bailey, strategy director at Halo, a creative agency from the UK. We talk about memorable associated moments, and how we can build brands based on that.

Oct 12

Oct 12 Ethan Decker - No more branding bs

Stef Hamerlinck

podcast

In this episode, I talk with Ethan Decker. Founder at Applied brand science and expert in consumer psychology, branding, and marketing. We debunk some serious branding bs and talk about creative leaps from the laws of marketing. Ethan also drops some really handy tricks and tips on how to do marketing science on a budget.

Oct 4

Oct 4 The future of brand strategy.

Stef Hamerlinck

podcast, opinion

Brand strategy is a growing field. Since a few years, it’s no longer just the domain of brand planners and managers but also designers are starting to claim the discipline and agencies all around are adding it to their services. How does the future of brand strategy look like?

Jul 31

Jul 31 Greatest hits - What I've learned so far from the podcast.

Stef Hamerlinck

podcast

In this compilation episode, I walk you through some of the most valuable lessons I've learned from the last podcast season. I connect the different lessons from brand builders such as Byron Sharp, Jenni Romaniuk, JP Castlin, and many more.

Hi.

A brand audit can be a very powerful tool in your brand strategy toolkit. The goal is to assess the brand both internally and externally before making any other moves.

In this 100th episode, I talk with Julian Cole, a strategy consultant for huge brands such as Uber, Facebook, Disney, and Bacardi. We talk about the power of comms planning, advertising, and branding and how to become a 'big-t strategist.

In this episode, I talk with Paul Bailey, strategy director at Halo, a creative agency from the UK. We talk about memorable associated moments, and how we can build brands based on that.

Brand strategy is a growing field. Since a few years, it’s no longer just the domain of brand planners and managers but also designers are starting to claim the discipline and agencies all around are adding it to their services. How does the future of brand strategy look like?

In this compilation episode, I walk you through some of the most valuable lessons I've learned from the last podcast season. I connect the different lessons from brand builders such as Byron Sharp, Jenni Romaniuk, JP Castlin, and many more.