Stef Hamerlinck - Unlocking strategy

Don’t just make business decisions based on brand ideas.

In this solo episode, I talk about the different levels of strategy, how we can unlock new levels, how I'm dealing with conflicting perspectives on strategy and marketing and a lot more.

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SHOW NOTES

We talk about

• Last weeks episode with JP Hanson

• Positioning as an internal alignment tool

• The hierarchy levels of strategy in the Rouser manifesto

• Marketing effectiveness

• Our agency: Ollie

• The different levels of impact of brand strategy

• The difference between business and brand strategy

• How you should not alter the business based on brand strategy

• How we tend to look at companies success from a narrow perspective

• How smaller companies have less layers of strategy

Thank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.

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This episode is supported by HolaBrief

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