Jul 22

Jul 22 Richie Meldrum - Strategy workshops: why, how and what?

Stef Hamerlinck

podcast

In this episode, we talk with writer and strategist Richie Meldrum, based in Melbourne. Richie takes us through his brand strategy process and specifically the brand workshop. Richie's thinking on brand strategy makes it very actionable and tangible.

Jul 21

Jul 21 Epic fails in branding.

Stef Hamerlinck

podcast

In this solo episode, I walk you through some of the most 'epic fails' in branding. Mistakes I made or I see other people in the industry make. How not to execute a branding project and how to avoid those mistakes.

Jul 6

Jul 6 Brand naming, a crash course.

Stef Hamerlinck

podcast

In this episode, I give a 'crash course' on brand naming. How important is the brand name for a brand? How do we decide whether we need a new name? And how do actually craft a new brand name? Let's find out!

Jun 29

Jun 29 Jo McKinney - The value of strategy for startups.

Stef Hamerlinck

podcast

In this episode, I talk with Jo McKinney, CEO of Burns group, a leading brand transformation, and advertising company. We talk about the value of strategy for startups and how 'startup-mentality' can help big brands grow.

Jun 22

Jun 22 Selling brand strategy.

Stef Hamerlinck

podcast

In this episode, we talk about a 'hairy' subject: "selling brand strategy". We take a look at some of the most important aspects of strategic selling: mindset, conversations, pricing, positioning, ...

Jun 16

Jun 16 What is branding, really? A new definition.

Stef Hamerlinck

definition

A lot of definitions of branding are either too vague or too narrow. In this article, I give you a clear definition of what branding is. This definition is based on personal experience but also extensive research.

Jun 15

Jun 15 Rory Sutherland - Behavioural economics for brand builders.

Stef Hamerlinck

podcast

We talk with Rory Sutherland, vice chairman at Ogilvy. Rory is an expert in behavioural economics. We talk about the surprising power of ideas that don't make sense and how to build better brands.

Jun 8

Jun 8 Micro and macro trends in brand strategy.

Stef Hamerlinck

podcast

Podcast episode about understanding the macro trends and micro trends in brand strategy. How to balance them.

Jun 1

Jun 1 Mark Pollard - Strategy is your words.

Stef Hamerlinck

podcast

In this episode, I talk with Mark Pollard, founder of Mighty Jungle, podcast host and author of 'Strategy is your words'. We talk about the importance of words for strategy. How to gain insights and write a brief that is inspiring.

May 25

May 25 Wiemer Snijders - Understanding patterns

Stef Hamerlinck

podcast

Hi.

In this episode, we talk with writer and strategist Richie Meldrum, based in Melbourne. Richie takes us through his brand strategy process and specifically the brand workshop. Richie's thinking on brand strategy makes it very actionable and tangible.

In this solo episode, I walk you through some of the most 'epic fails' in branding. Mistakes I made or I see other people in the industry make. How not to execute a branding project and how to avoid those mistakes.

In this episode, I give a 'crash course' on brand naming. How important is the brand name for a brand? How do we decide whether we need a new name? And how do actually craft a new brand name? Let's find out!

In this episode, I talk with Jo McKinney, CEO of Burns group, a leading brand transformation, and advertising company. We talk about the value of strategy for startups and how 'startup-mentality' can help big brands grow.

In this episode, we talk about a 'hairy' subject: "selling brand strategy". We take a look at some of the most important aspects of strategic selling: mindset, conversations, pricing, positioning, ...

We talk with Rory Sutherland, vice chairman at Ogilvy. Rory is an expert in behavioural economics. We talk about the surprising power of ideas that don't make sense and how to build better brands.

Podcast episode about understanding the macro trends and micro trends in brand strategy. How to balance them.

In this episode, I talk with Mark Pollard, founder of Mighty Jungle, podcast host and author of 'Strategy is your words'. We talk about the importance of words for strategy. How to gain insights and write a brief that is inspiring.