I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.
All in definition
There are so many definitions out there that things can get really confusing. In this article, I give an oversight of the different perspectives on what a brand is. Definitions by Marty Neumeier, Les Binet, Paul Lewis, and a lot more. Finally, I give my own definition of what a brand is that encompasses all of the important aspects of a brand.
A lot of definitions of branding are either too vague or too narrow. In this article, I give you a clear definition of what branding is. This definition is based on personal experience but also extensive research.
What is brand strategy? A clear definition to help you become a better brand strategist.
