Selling brand strategy.
Selling brand strategy.
In this episode, we talk about a 'hairy' subject: "selling brand strategy". We take a look at some of the most important aspects of strategic selling: mindset, conversations, pricing, positioning, ...
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SHOW NOTES
We talk about:
The 2 bobs podcast
Blair Enns his book: Pricing creativity, a guide beyond the billable hour
It starts with your positioining.
Slowly transition into selling strategy.
Base your margin on: risk, resources, urgency, input of time and resources.
Proposal elements: the challenge (or the problem - the solution - the approach - the investment - example of deliverables.
Strategic selling is the opposite of selling.
The Jonathan Stark show on Youtube.
My podcast conversation with Jonathan on value based pricing.
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This episode is supported by HolaBrief
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