Jo McKinney - The value of strategy for startups.
The beginner’s mind.
In this episode, I talk with Jo McKinney, CEO of Burns group, a leading brand transformation, and advertising company. We talk about the value of strategy for startups and how 'startup-mentality' can help big brands grow.
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SHOW NOTES
The value of strategy for startups
What startups value brand strategy
Brandinformers by Burns Group: https://www.burnsgroupnyc.com/covidbrandinformersinsights
Research and understanding the category
What can big brands learn from startups?
The beginner’s mind.
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