I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.
In this episode I talk with Mark Pytlik, CEO and founder of Stink Studios, a creative advertising and digital experience company. Having worked with brands such as Google, Beats, Casper, Spotify, ... Mark knows how to leverage technology to build better brand experiences. 
In this episode, I talk with Giles Edwards, founder of Gasp!, a media-neutral, independent marketing agency based in the UK. Doing brand strategy is not the same for every type of organization. There are different contexts, different sizes, different problems, and different ‘maturity’ levels' of an organization. In this article, we take a look at how to approach the different stages and what the difference is.
In this episode, I talk with Ryan Wallman, aka Dr. Draper. Ryan is creative director and head of copy at Wellmark. We talk about his book 'delusions of brandeur'. What are some of the delusions we are facing as an industry?These are the 10 most important books on brand strategy. Featuring books on brand strategy, business strategy, marketing effectiveness, behavioral psychology and a lot more.
What is brand strategy? A clear definition to help you become a better brand strategist.
What is the value of brand strategy? Can businesses be successful without it? And what types of organization can benefit the most from brand strategy? Find out in this article.
