Wiemer Snijders - Understanding patterns

Look for similarities instead of differences.

In this jam-packed episode, I talk with Wiemer Snijders, writer of 'Eat your greens' and marketing genius. We talk about making sense of data, understanding patterns, looking for similarities instead of differences, and a lot more. Buckle up because it's a long and fascinating ride.

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SHOW NOTES

We talk about:

• Wiemer's book: Eat your greens or read the review here

• Byron Sharp's book: How brands grow

• Survey design

• The Juster scale

• The art of statistics by David Spiegelhalter

• Looking for similarities instead of differences

• Philip Kotler, the godfather of segmentation

• The link with politics 

Thank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.

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