strategy — Brand strategy blog — Let's talk branding

Hi.

I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.

All tagged strategy

Mar 15

Mar 15 The ugly truth(s) about branding.

Stef Hamerlinck

In this episode, I talk with Austin Franke, brand strategist and founder of consultancy firm Woopunch. Austin has quite an unconventional approach to branding, using knowledge from behavioral science and other evidence-based fields. We talk about some ugly truths in branding and how we can move beyond the typical branding cliché's.

Nov 9

Nov 9 Julian Cole - Becoming a big-strategist.

Stef Hamerlinck

In this 100th episode, I talk with Julian Cole, a strategy consultant for huge brands such as Uber, Facebook, Disney, and Bacardi. We talk about the power of comms planning, advertising, and branding and how to become a 'big-t strategist.

Oct 26

Oct 26 Paul Bailey - Branded moments.

Stef Hamerlinck

In this episode, I talk with Paul Bailey, strategy director at Halo, a creative agency from the UK. We talk about memorable associated moments, and how we can build brands based on that.

Oct 12

Oct 12 Ethan Decker - No more branding bs

Stef Hamerlinck

In this episode, I talk with Ethan Decker. Founder at Applied brand science and expert in consumer psychology, branding, and marketing. We debunk some serious branding bs and talk about creative leaps from the laws of marketing. Ethan also drops some really handy tricks and tips on how to do marketing science on a budget.

Jul 31

Jul 31 Greatest hits - What I've learned so far from the podcast.

Stef Hamerlinck

In this compilation episode, I walk you through some of the most valuable lessons I've learned from the last podcast season. I connect the different lessons from brand builders such as Byron Sharp, Jenni Romaniuk, JP Castlin, and many more.

Jul 22

Jul 22 Richie Meldrum - Strategy workshops: why, how and what?

Stef Hamerlinck

In this episode, we talk with writer and strategist Richie Meldrum, based in Melbourne. Richie takes us through his brand strategy process and specifically the brand workshop. Richie's thinking on brand strategy makes it very actionable and tangible.

Jul 21

Jul 21 Epic fails in branding.

Stef Hamerlinck

In this solo episode, I walk you through some of the most 'epic fails' in branding. Mistakes I made or I see other people in the industry make. How not to execute a branding project and how to avoid those mistakes.

Jul 6

Jul 6 Brand naming, a crash course.

Stef Hamerlinck

In this episode, I give a 'crash course' on brand naming. How important is the brand name for a brand? How do we decide whether we need a new name? And how do actually craft a new brand name? Let's find out!

Jun 29

Jun 29 Jo McKinney - The value of strategy for startups.

Stef Hamerlinck

In this episode, I talk with Jo McKinney, CEO of Burns group, a leading brand transformation, and advertising company. We talk about the value of strategy for startups and how 'startup-mentality' can help big brands grow.

Jun 22

Jun 22 Selling brand strategy.

Stef Hamerlinck

In this episode, we talk about a 'hairy' subject: "selling brand strategy". We take a look at some of the most important aspects of strategic selling: mindset, conversations, pricing, positioning, ...