The best podcasts on brand strategy
Podcasting is one of my favorite ways of consuming content. It’s long-form, so it can go in-depth, which is necessary for learning brand strategy. It also allows you to get different perspectives from different people and industries, making sure you have a broad understanding of brand strategy. Here are my six favorite podcasts on brand strategy:
1. Business wars
Listen to how big brands like Coca-cola, Nintendo fight out their fights in the arena of customers. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors, and executives to new heights — or to ruin.
Favorite episode: Burger King vs Mc Donalds
Check out the podcast or find it on your usual podcast app.
2. How I built this by NPR
Again, learning about brand strategy really is going outside of your comfort zone, so this podcast is not a ‘design’ podcast, it’s a podcast about entrepreneurs and the stories they tell. Listen to how amazing brands such as Warby Parker, Patagonia, Burton and much more came to life and how brands actually grow. It’s a humbling yet exciting experience.
Favorite episode: Headspace
Check out How I built this or find it on your usual podcast app.
3. Let’s talk marketing
It can’t be a coincidence that we have such similar names. Host Adam Fraser interviews marketing industry leaders from around the world, including CMOs, academics, authors, consultants, and speakers in this podcast about the strategic marketing landscape. It’s a great podcast filled with amazing episodes and speakers.
Favorite episode: Episode 18: Mark Ritson
Check out Let’s talk marketing or find it on your usual podcast app.
4. Hitting the mark
A great podcast on branding and entrepreneurship by Fabian Geyrhalter, writer of Bigger than this. He talks with founders about how they built their brand, what techniques they used, how they failed and what their successes where. Fabian is a great listener and storyteller.
Favorite episode: Michael Lastoria
Check out hitting the mark or find it on your usual podcast app.
5. How brands are built
Interviews with strategists, writers, designers, and researchers about the nitty-gritty of brand building. A great show full of valuable branding nuggets.
Favorite episode: Marty Neumeier
Check out How brands are built or find it on your usual podcast app.
6. Let’s talk branding
Surprise, surprise! The Let’s talk branding podcast show, hosted by yours truly can’t be excluded from this list, right? It’s my goal to become one of thé podcast on brand strategy, talking about a wide variety of topics related to strategy such as business, marketing, design, advertising, the goal is to help you solve bigger problems.
Favorite episode so far: JP Hanson
Listen to the podcast here or find it on your usual podcast app.
That’s it! What are your best podcast on brand strategy? Let me know in the comments! By the way, if you are looking for more tips, podcasts, books, go check out the resources page.
