All tagged brand strategy
A brand audit can be a very powerful tool in your brand strategy toolkit. The goal is to assess the brand both internally and externally before making any other moves.
In this episode, I talk with Austin Franke, brand strategist and founder of consultancy firm Woopunch. Austin has quite an unconventional approach to branding, using knowledge from behavioral science and other evidence-based fields. We talk about some ugly truths in branding and how we can move beyond the typical branding cliché's.
In this 100th episode, I talk with Julian Cole, a strategy consultant for huge brands such as Uber, Facebook, Disney, and Bacardi. We talk about the power of comms planning, advertising, and branding and how to become a 'big-t strategist.
Remote brand strategy work, it’s a tricky field yet full of opportunity. In this article, I take you through some of the best tools like Notion, Miro, Mural, and how to do digital workshops and presentations the right way.
In this episode, I talk with Paul Bailey, strategy director at Halo, a creative agency from the UK. We talk about memorable associated moments, and how we can build brands based on that.
In this episode, I talk with Ethan Decker. Founder at Applied brand science and expert in consumer psychology, branding, and marketing. We debunk some serious branding bs and talk about creative leaps from the laws of marketing. Ethan also drops some really handy tricks and tips on how to do marketing science on a budget.
Brand strategy is a growing field. Since a few years, it’s no longer just the domain of brand planners and managers but also designers are starting to claim the discipline and agencies all around are adding it to their services. How does the future of brand strategy look like?
In this compilation episode, I walk you through some of the most valuable lessons I've learned from the last podcast season. I connect the different lessons from brand builders such as Byron Sharp, Jenni Romaniuk, JP Castlin, and many more.
In this episode, we talk with writer and strategist Richie Meldrum, based in Melbourne. Richie takes us through his brand strategy process and specifically the brand workshop. Richie's thinking on brand strategy makes it very actionable and tangible.
In this solo episode, I walk you through some of the most 'epic fails' in branding. Mistakes I made or I see other people in the industry make. How not to execute a branding project and how to avoid those mistakes.
