Stef Hamerlinck - Differentiate or die?

If they zig, you zig zig.

In this episode, I talk about differentiation. In branding, it seems like differentiation is the holy grail, if they zig, you zag. I want to offer a different perspective.

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SHOW NOTES

We talk about:

• differentiation

• the halo effect (book)

• how brands grow (book)

• building distinctive brand assets (book)

• category entry points

• whopper ad

Thank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.

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