All tagged differentiation
Podcast episode about understanding the macro trends and micro trends in brand strategy. How to balance them.
In this episode, I talk with Mark Pollard, founder of Mighty Jungle, podcast host and author of 'Strategy is your words'. We talk about the importance of words for strategy. How to gain insights and write a brief that is inspiring.
In this episode I talk with Mark Pytlik, CEO and founder of Stink Studios, a creative advertising and digital experience company. Having worked with brands such as Google, Beats, Casper, Spotify, ... Mark knows how to leverage technology to build better brand experiences.
In this episode, I talk with Giles Edwards, founder of Gasp!, a media-neutral, independent marketing agency based in the UK.
In this episode, I talk with Ryan Wallman, aka Dr. Draper. Ryan is creative director and head of copy at Wellmark. We talk about his book 'delusions of brandeur'. What are some of the delusions we are facing as an industry?
In this episode, I talk with Tom Ross, CEO of Design Cuts and a well-known voice in the design community. We talk about business, marketing & design, building communities and more.
In this episode, I talk with Claire Strickett. Claire is a comms strategist (and wine author) that really understands building brands on a deeper level. We talk about the overlap between branding and advertising, and how we can understand the voice of the consumer.
In this episode, I take you through the concept of 'targetting'. How do we define our target customer? What's the difference between a customer and an audience? What's the role of segmentation? Enjoy!
In this episode, we take a deep dive into behavioral science. Why do we buy certain brands? How does that work? Phil Barden, author of Decode, takes us through this brave new world.