S03 E08 Neil Barrie - Influential brands
Your purpose is not your message.
In this episode, I talk with Neil Barrie, Co-founder of TwentyFirstCenturyBrand. Neil has worked with some of the biggest brands in the world such as Airbnb, Netflix, Disney,... We talk about what it takes to build an influential brand.
SHOW NOTES
Some of the topics we discuss:
A purpose is not a message
The difference between marketing and branding
Customer research
The competitive value of branding in Neil's whitepaper
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