S03 E09 Eli Altman - Brand naming
The name is the sharpest point of your brand.
In this episode I talk with Eli Altman about brand naming. How important brand naming is in a digital age, how to pick the right name, how to protect a name and much more. If you are interested in winning a free copy of the book, signed by Eli, click the button below.
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SHOW NOTES
We talk about:
Eli's studio: a hundred monkeys
Naming mistakes
The importance of naming for logo design
How to protect your name, legally
How to work with clients on naming
Eli's book : Don't call it that
If you are interested in winning a free copy of the book, signed by Eli, click here.
This episode is supported by HolaBrief
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