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Hi.

I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.

S03 E09 Eli Altman - Brand naming

S03 E09 Eli Altman - Brand naming

 

The name is the sharpest point of your brand.

In this episode I talk with Eli Altman about brand naming. How important brand naming is in a digital age, how to pick the right name, how to protect a name and much more. If you are interested in winning a free copy of the book, signed by Eli, click the button below.

 
 

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SHOW NOTES

We talk about:

  • Eli's studio: a hundred monkeys

  • Naming mistakes

  • The importance of naming for logo design

  • How to protect your name, legally

  • How to work with clients on naming

  • Eli's book : Don't call it that

If you are interested in winning a free copy of the book, signed by Eli, click here.



This episode is supported by HolaBrief

Very few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.

David C. Baker - The business of expertise

David C. Baker - The business of expertise

S03 E08 Neil Barrie - Influential brands

S03 E08 Neil Barrie - Influential brands