Jasmine Bina - Brands with a story

You need to look at history to decide where the future is going.

In this episode, I talk with Jasmine Bina, CEO of the concept bureau. We talk about brand strategy, how to involve your clients and build a strong brand narrative that can be the basis for all the creative solutions. Jasmine has an interesting way of looking at history to design the future for a brand.

Subscribe to the podcast on your favourite podcast listener.

Subscribe on Apple podcasts
Subscribe on Spotify
Subscribe on Google Podcasts

Or you can subscribe to the newsletter below this page to get the latest episode in your inbox.

SHOW NOTES

Here's what we talked about:

• The concept bureau

• How writing about brand strategy can help you attract the right clients

• Jasmine talks about 'Hims'

• Four Sigmatic, another brand we discussed

• It's not about being better, it's about being different (read the article)

• The emergent story arc framework

• Looking at history to decide on the future of a brand

• A brand is an opinion

Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs.

---

This episode is supported by HolaBrief

Very few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.