'Eat your greens' by Wiemer Snijders

It’s not often we find a book that makes the theory sound practical but Wiemer Snijders’ Eat your greens is one of those exceptions. In it, we find a plethora of authors sharing their take on the ‘almighty’ science described in Byron Sharp’s ‘How brands grow’.

Wiemer shows us different takes and perspectives from different industry leaders such as Mark Ritson, Tom Goodwin, Byron Sharp himself and many more. Surprisingly nuanced views that will help you cope with this brave new world. You won’t find any branding ‘Yoda’s’ proclaiming to have found the solution to branding. Only solid takes on effectiveness, advertising, and marketing in general.

Because after all, what’s left in the post-apocalyptic brand world? When the dust settles after reading ‘How brands grow’ it’s often hard to see what’s left. No more brand tribes. No more meaningful differentiation. Eat your greens is welcome follow-up after this palette cleanser to get your tastebuds going again and rebuild your brand-toolkit.

Looking for more booktips? Check out the resources page!