Stef Hamerlinck - Customer Research In Branding
“It’s not just about checking all the boxes.”
In this episode, I take a deep dive into customer research. What it is, how to do it and how to build better brands from it. I also answer a community question related to positioning and customer research.
Subscribe to the podcast on your favourite podcast listener.
Subscribe on Apple podcasts
Subscribe on Spotify
Subscribe on Google Podcasts
Or you can subscribe to the newsletter below this page to get the latest episode in your inbox.
SHOW NOTES
In this episode, I take a deep dive into customer research. What it is, how to do it and how to build better brands from it. I also answer a community question related to positioning and customer research.
We talk about:
Ideal client persona and market positioning as a designer.
Should you do something you don’t believe in just for more business?
Find where you strengths connect to what your clients want.
Customer research.
What kind of questions are you asking your clients?
You need to dig deeper with your questions.
See the deeper truth behind their answers.
Do you need to adapt your services completely to what a customer wants?
Asking questions might not get the answers you’re looking for.
Don’t base your services on customer research. Know what your vision is, and then use your customer research to find out how your vision could help them.
Important Quotes:
“Find your niche and work on that through branding.”
“It’s not always easy when you listen to your customers.”
“Talking to your customers is the first step in building a brand that can really connect.”
“What we’re saying isn’t always what we’re thinking or feeling.”
“You can’t innovate by just asking what they want.”
“Don’t start with customer research.”
“It’s not just about checking all the boxes.”
“It’s not only about listening, it’s about observing.”
As always I would appreciate a rating on Itunes and subscribe if you want to keep getting weekly updates and interviews. If you want to get more insights on brand strategy and design, subscribe to the newsletter below.
This episode is supported by HolaBrief
Very few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.
