Stef Hamerlinck - Researching the competition
Looking at the competition is looking at the future.
In this solo episode, I take a deep dive into competitor research. Why it's important, how to do it and how to build a strategy on top of it. I also talk about positioning, distinctiveness and how to start thinking about these.
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SHOW NOTES
We talk about:
Competitor analysis
Three main things to look at when listing competitors: Business, Positioning and Distinctiveness.
Mapping your competitors: article on Holabrief
Interbrand Best Global brand report
Byron Sharp's how brands grow
Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform for creative briefs.
This episode is supported by HolaBrief
Very few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.
