S03 E07 Wim Ballieu - Balls and glory

A brand is a one trick pony.

In this episode, I talk with Wim Ballieu, founder and entrepreneur of the award-winning food brand Balls & Glory. We talk about how Wim built this brand, from being a butcher’s son to building a small restaurant empire.

We talk about:

• storytelling

• branding and marketing

• internal branding

• repeating the same message, over and over again

• how to be innovative

• finding your why

• listening to your customers

• the role of designers

• identity design

You can check out Wim's brand, Balls & Glory, here. If you wish to reach out to Wim, you can find him on LinkedIn

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