I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.
All tagged brand
There are so many definitions out there that things can get really confusing. In this article, I give an oversight of the different perspectives on what a brand is. Definitions by Marty Neumeier, Les Binet, Paul Lewis, and a lot more. Finally, I give my own definition of what a brand is that encompasses all of the important aspects of a brand.
Learning about brand strategy is a challenging, exciting journey. Reading books can help you get a new perspective and speed up your progress of learning. You can find my favorite 10 books on brand strategy below the video. In the video I go a little bit deeper in to each book.
