LTB S3 02 Jefferson Perky - Crafting identities for Perkybros

Don’t look at design as a designer, think about how your accountant or doctor would do it.

In this episode I talk with Jefferson Perky, founder and creative director at, you guessed it, Perkybros. Perkybros is one of my favorite studios and me and Jeff have a wonderfull conversation about finding inspiration, working with clients, choosing the right typefaces, Perkybros weird fascination with animal mascots and much more.

Find out more about Jeff and his awesome team at Perkybros.

We talk about:

• Presenting work

• Finding the right typeface

• Building a small studio and keeping it small

• Finding inspiration

• How to build cases

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