LTB 009 Jason Halstead: the Brand Spectrum, positioning a brand and rebranding.

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In this episode I talk with Jason Halstead, he runs Gist Brands and is an experienced brand strategist. I found Jason through one of the many great pieces of content he puts out there, the Brand Spectrum. Jason is a great educator and knows his craft. We talk about positioning and when to rebrand.

We talk about:

• The Brand Spectrum

• Positioning a brand

• Rebranding

• The Moore value format

You can find Jason on twitter, instagram, or on his agency website Gist Brands

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