I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.
Brand story #1: Oreo, the cookie that became something more.
In this video we take a deep dive into the Oreo brand, we take a look at the strategy, the messaging, the visual identity and the brand behaviour. We learn a few important lessons about how this brand became an icon.