S03 E09 Eli Altman - Brand naming
The name is the sharpest point of your brand.
In this episode I talk with Eli Altman about brand naming. How important brand naming is in a digital age, how to pick the right name, how to protect a name and much more. If you are interested in winning a free copy of the book, signed by Eli, click the button below.
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SHOW NOTES
We talk about:
Eli's studio: a hundred monkeys
Naming mistakes
The importance of naming for logo design
How to protect your name, legally
How to work with clients on naming
Eli's book : Don't call it that
If you are interested in winning a free copy of the book, signed by Eli, click here.
This episode is supported by HolaBrief
Very few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.
