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Hi.

I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.

David C. Baker - The business of expertise

David C. Baker - The business of expertise

 
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David’s book, the business of expertise.

The business of expertise.

In this episode, I talk with David C. Baker, one half of the 2bobs podcast and a thought leader on expertise, positioning, and business. We take a deep dive into positioning, business and making the right business decisions.

 
 
 

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SHOW NOTES

We talk about:

David also recommended 4 sources on positioning:

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Douglas Davis  - Creative strategy and the business of design

Douglas Davis - Creative strategy and the business of design

S03 E09 Eli Altman - Brand naming

S03 E09 Eli Altman - Brand naming